Sunday, November 14, 2010

To Pratigya, with love

She's not my girlfriend, nor is it one sided love. Pratigya is the mother of five children - Neev, Swashakti, Swatchatha, Jagruti and Suraksha.

These babies are created with planning and capital during incubation. Supplement it with contents, targets, service by volunteers and other important stakeholders - babies were born on 13th November 2010.

I am talking about seeding the idea when the foundation is conceptualized, nourishing it to grow healthy and then monitoring it till it matures.

Pratigya is a social initiative taken by one of the premier B-schools in India ( and one of the fastest growing B-school in the world! ) I am talking about IMT Ghaziabad.

Neev is what it name means; foundation. Establish a base for right education of the less privileged child. A team of students proceeded to nearby schools and interacted with students of class-IV and class-V. During the visit, they found out that the basic level of understanding was quite sub standard. Apart from study, there was little to look out for these children. There is a plan to nourish their future in sports and studies by providing them with the infrastructure and training at a better frequency.

Swashakti is targeted to encourage women entrepreneurship in groups. Students in Free Enterprise (SIFE) joined hands with volunteers to manage a women group in preparing delicious pickles and market them. Similar activities have been managed by MADF (Make A Difference Foundation) where female inmates of Dasna jail prepare fancy candles and diyas for Diwali decorations.

Swatchatha is a cleanliness drive which was carried out at places like India Gate and Nehru Place in Delhi. It was an effort to sensitize people about an individual's responsibility to the area he lives in. Students recognized the thankless job of the cleaning staff by felicitating them.

Suraksha was all about spreading awareness about traffic rules and reminding busy commuters about little precautions we tend to forget. Students holding placards utilized the red lights at major chowks in Gurgaon, Noida and Ghaziabad to spread the word. Some even pointed out to the car owners to fasten their seatbelts.

Jagruti was the campaign in Central mall at Gurgaon, Pacific Mall at Ghaziabad and another one at Noida. It's agenda was to highlight the issue of corruption in our professional lives and reiterate some energy conservation tips.